Taking your company’s marketing to the next level.

What Are Characteristic of Successful Digital Add?

The creative team will always try to build the most compelling and exciting add for the audience. There are still many questions that need to be answered covering this topic. Let’s go!

Know Your Audience

Most advertisers today can misplace their add starting from the demography and the psychology of specific area and how they consume a product. An example you shouldn’t try to place an add with weather report in the places where is only one climate because it won't work. There is the specific way of a  “Spin Marketing” where you can target the other genres because you know that you will make a follow thru central question in your add.


Today, one thing is a must! You must have quality visual content. By statistic in 2017, the visual content is around 80% of today’s adds, and yours must be an attractive one. Many advertisers are making a mistake and creating their content 100% for the market, but the essential value of the excellent add is something a little extra, creating a good copy with quality Sub-context. It’s always more comfortable if you are making the retail concept for a Big company regarding recognition. They are trying to keep up with the times, and they are using many young influencers to share their products on Instagrams and to make their “new vibe” attractive to a new audience.

Timely and Relevant Content

Timely refers to the current mindset of a consumer, while relevant is related to the current stage of the add. If you can find a timely issue that’s relevant to your client/company, then you have a content idea that will have an attraction on the market.

Solutions and Goals

Know your platforms. Where is the audience that you are seeking,  What is your Goal? ROI (return of investment), create new leads or building brand awareness?

There are brilliant solutions by big companies that created clear goals.

Take RedBull for example. The solution with a firm focus on simplicity and brand building, Red Bull paved the way for their actual campaign with a promotional teaser just before the summer hit. To get audiences focused on the new look of the cans, they incorporated yellow filters across a range of images and videos portraying typical summer days. The brand was twice as likely to be associated with the #thissummer hashtag trend as any of its nearest competitors.

The platform is Instagram. Results :

  •    9-point lift in favorability
  •    A 7-point drop in the unconvinced market
  •    1.2 million Consumers reached

There’s a massive market for campaigns and finding there end-user.  Many adds will need to have follow-ups to create momentum. It means that you define your presence thru your daily or weekly content. For most of the people, the key to successful add is that they need to understand how the platform they choose works. Remember, most of the companies have a team whose job is to get you out there. Call us today and make your appointment!

Chris Macomber   |   

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