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Brand Identity

How To Maintain Your Companies Identity?

It is critical that you have clear goals that are determined by your business plan before you start adopting new strategies. Be ensured it is coordinated […]

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How Your Business Can Benefit From Brand Positioning?

First, some may wonder what the hey is “brand positioning” (BP)? This concept first came into existence back in the 1960s when two rather successful […]

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The Key Components of Brand Identity

"A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service […]

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