First, some may wonder what the hey is “brand positioning” (BP)? This concept first came into existence back in the 1960s when two rather successful […]
Importance of Content When it comes to today’s competitive market, there is an importance of content in brand development and every brand out there has […]
"A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service […]
Every year the number of consumers searching the internet for information grows more and more. With smartphones and tablets to aid in online searching, […]
You’ve probably heard the term Search Engine Optimization (SEO) and chances are you probably have some general understanding of what it is. SEO is ever-changing; […]