Web Design & Development
Your website is a critical part of your business. With over 500 million searches each day on Google, you need a website that is easy to navigate and updated with the latest technology. All of our websites are built on a Responsive Web Design (RWD) platform. Responsive Web Design (RWD) allows your site to work on PC, Laptop or Mobile Devices flawlessly while giving you an updated look and feel. The Brand Agency takes pride in using today’s newest technologies to keep your site up-to-date and leading your industry.
Search Engine Marketing
With so many consumers online, your business should be easily found on the web and visible across all search engines. While many businesses are utilizing Search Engine Optimization (SEO), it is important to take efforts a step further with Search Engine Marketing (SEM). Search Engine Marketing is an online marketing tactic used to promote your business by increasing its rankings on search engine results pages. SEM includes Search Engine Optimization (SEO), paid listings, and other search engine related services.
Search Engine Optimization
It is tough to get noticed online. When your consumers are searching the web, we want to make sure that they find your business and not your competitors. We strategically integrate various Search Engine Optimization (SEO) tactics, so that your search ranking increases and customers are driven to your site. Contact us to find out more about SEO.
As part of our Search Engine Marketing (SEM), we create pay per click campaigns. We reach consumers who are looking for your specific services and advertise relevant messages. As the name implies, with this type of advertising you only pay when someone clicks on your advertisement, which is in the form of a banner ad.
A backlink is a link which has been posted on another site, pointing back to your site. The better the site, the higher value that they can bring back, which in turn, provides you with more credibility and a higher search engine ranking. Backlinking campaigns can help your business show up higher on search results, and can help reach new audiences. Our work is strictly white-hat—we only use quality websites to partner with and create unique and evergreen, or perpetually relevant, content.
Retargeting is a way to remind customers about your business, even a specific product, as they continue surfing the web. Retargeting is aimed at capturing the customers who did not previously buy from your site. This method will display an ad for your site on different website and social media platforms. It is a way to retrieve lost customers with consistent marketing across various website ad spaces.
Online business directories can be a powerful resource for reaching your target consumers, but are often overlooked when business owners plan their online marketing strategy. There are several well-known directories in existence and several more local directories created by communities everywhere. They present a golden opportunity to reach your target audience. The Brand Agency ensures that your marketing strategy employs this valuable resource.
The continual advancement of social media use and consumer feedback mechanisms means that your consumers are able to speak publicly about their interactions with you. The Brand Agency is able to discover public opinion of your brand and monitor what your consumers are saying about you. When there’s a problem, we can immediately address content that is potentially damaging to your brand.